App submission process

To publish any app to our Marketplace, you can submit the app under one of the following app types. App types determine how an app is available for consumption to app users - publicly displayed, private only to a Freshworks customer, listed in an external website, and so on.

The app submission process has been upgraded and now features Freddy AI and a new Apps Categorization framework, aiming to improve the app discoverability and build trust in the marketplace. By offering clearer app names and detailed descriptions alongside meaningful categories, the user experience is significantly enhanced, making it easier for customers to find the apps they need, facilitating quicker adoption and faster value realization.

Important: Developers of existing apps are encouraged to use the Freddy AI-assisted submission process to update their apps with new categories and content. This can be done until December 2024. After that, the Freshworks Marketplace will begin automatically migrating all apps to the new categories.

These apps extend the functionalities of a Freshworks product and are built using the Freshworks CLI. A Freshworks app is installed from the Freshworks Marketplace. For information on how to submit a Freshworks app, see Freshworks Apps.

Note:Global apps can be published as Freshworks paid apps on the Freshworks Marketplace for all products except Freshsales Classic. An app built exclusively for the lead module( supported only by Freshsales Classic) or any app that has lead as one of its functional module cannot be published as a Freshworks paid app.

These apps address specific customer requirements and are available only to that customer. A custom app is not subject to review; it is available for installation as soon as it is submitted and published. The app submission process for Custom apps includes provisions to test multiple versions of an app in a production environment. After testing, you can choose to publish the most appropriate app version to app users. For information on how to test the app versions and submit a Custom app, see Custom Apps.

These apps use module specific methods and integrate the functionalities of the parent application (the product on which the app is deployed after installation) with a third-party product. An External App is listed in the Freshworks Marketplace but is installed from the third-party’s URL. For information on how to submit an External app, see External Apps.

To publish an app to the Freshworks Marketplace, you need to upload and submit the packed app file from the Freshworks Developer portal. To navigate to the Freshworks Developer portal,

1. Log in to your Freshworks product account (the product on which the app is deployed after installation).

2. Navigate to the corresponding apps gallery. In the Build your own apps section, click Build it yourself. The All Apps page of the Developer portal is displayed.

   Or

   Navigate to the Neo Admin Center page. In the My Accounts section, click on the developer account (/developer). The All Apps page of the Developer portal is displayed.

For the lead module, the supported product(s) and the path to the corresponding apps gallery are as follows. Important:Ensure to upload and submit the packed app file from the Freshworks account of a product that is supported by the module.